Primary Logo and Color Palette.
Our primary logo is “CONNECT THE RELEVANT” Blue on a white background.
![](assets/img/brand/primary_logo.png)
![](assets/img/brand/color_palette_logo.png)
Logo clearing space.
The minimum clear space of the logo is the height of the T in 'CONNECT'.
![](assets/img/brand/clear_space_wireframe.png)
![](assets/img/brand/clear_space.png)
Always allow a minimum clear space around the logo.
Logo on Color.
In certain situations, the logo can also be used in inverted colors i.e., white on blue background.
![](assets/img/brand/secondary_logo.png)
Misuse & Avoid Modifications.
![](assets/img/brand/avoid_logo_1.png)
Do Not modify the placement.
![](assets/img/brand/avoid_logo_2.png)
Do Not use unapproved colors.
![](assets/img/brand/avoid_logo_3.png)
Do Not stretch or distort.
![](assets/img/brand/avoid_logo_4.png)
Do Not add shadow or glow.
![](assets/img/brand/avoid_logo_5.png)
Do Not rotate or skew.
![](assets/img/brand/avoid_logo_6.png)
Do Not use unapproved background color.
Primary Symbol & Color Palette.
Our Unique symbol is on dual tone blue background, one represents the Talent and Other represents the B2B Stakeholder.
![](assets/img/brand/symbol_square.png)
![](assets/img/brand/symbol_squircle.png)
![](assets/img/brand/symbol_circle.png)
![](assets/img/brand/color_palette_symbol.png)
![](assets/img/brand/color_palette_symbol_dark.png)
Misuse & Avoid Modifications.
![](assets/img/brand/avoid_symbol_1.png)
Do Not lock up the symbol with the logo.
![](assets/img/brand/avoid_symbol_2.png)
Do Not use unapproved colors.
![](assets/img/brand/avoid_symbol_3.png)
Do Not stretch or distort.
![](assets/img/brand/avoid_symbol_4.png)
Do Not add shadow or glow.
![](assets/img/brand/avoid_symbol_5.png)
Do Not rotate or skew.
![](assets/img/brand/avoid_symbol_6.png)
Do Not use unapproved background color.